SEBI has launched the ‘Samajh Se Investing Simple’ campaign under Project Jagrook to promote investor awareness, financial literacy and informed investment decisions. The initiative, launched during World Investor Week 2026, also includes MUST for student financial education and an official WhatsApp channel to strengthen investor awareness and fraud prevention.
The Securities and Exchange Board of India (SEBI) has launched the ‘Samajh Se Investing Simple’ investor awareness and education campaign under Project Jagrook to make investment-related information easier to understand and encourage informed financial decisions.
The campaign was launched at Panjab University, Chandigarh, on October 5, 2026, coinciding with World Investor Week 2026. In India, the 10th edition of World Investor Week is being observed from October 5 to 11, 2026, under the theme ‘Samajh Se Investing Simple’.
The initiative focuses on strengthening financial literacy, helping investors understand investment-related risks and reducing vulnerability to financial fraud. SEBI has also introduced MUST (My Unique Study Tool) to support financial education among students and announced an official WhatsApp channel for investor awareness and educational communication. CASansaar